Movie business is a multi-billion dollar business and in the past only immense multi-million dollar enterprises like BMW, Aston Martin, Rolex, Cigarette companies, Coke and other beverages, designer fashion (Gucci & Prada), and various other “big brand” corporations could afford to gain from this marketing opportunity. Today, we are living in a world of independent filmmaking; the independent producers make three out of every four movies being made. This branch of the film business has become so profitable that even big players like FOX, Sony and Miramax have opened up sister divisions to cater to that market.
Now a days audience don’t always care about high production value or how many special effects explosions happen, in today’s world of low-budget film making, story is king. If a script is enticing to entertain audience, millions will watch it. English Butler Masala Chai is a multi-cultural comedy that crosses cultural and physical borders. It is based around an Indian family living in North America. The Indian brand is selling globally and everyone including multi-national Television Studios can see the potential in the Indian market both locally and abroad.
How many of your peers can boast that they sponsored a film that will be seen by millions of people worldwide or how many can impress their clients by sending them premiere tickets to an exclusive screening with the actors? Even if your business is localized you will still be immensely benefited. SHOW BUSINESS is glamorous and that sells, adding a little bit of BOLLYWOOD to your marketing campaign accounts for a lot in any business. You will get all this and much more for the “price of a setting up an ad in the local papers”.
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